Our Story

Welcome!

Willow District is a shop homegrown out of Fargo, North Dakota. WWe believe fashion and home styling is something that should be expressive of your individual personality. Willow District offers a cozy and earthy blend of women's apparel. We boast stylish options for date night, home lounging, travel excursions or work wear. Our personal stylists are unmatched. And we love getting to know our customers personally, giving you the best experience in curating your own closet! 

Our Story

Willow District has been an amazing journey. Owned and curated by Yvonne & Jeremy Denault, we started out as Vivie's Boutique in Moorhead, Minnesota. And our focus was selling women's lingerie and pinup vintage style dresses and accessories. We moved across the river to Fargo after one year to a beautiful spacious and unique downtown location. As business picked up, we started hearing from our customers that they wanted MORE every day wear. They LOVED the styles we were selecting and the accessories...but wanted more options for clothing they could wear to work or for leisure. We then changed the name of our store to Jessie Blue and completely changed the scope of what we carried.

 

Flash-forward to today -- we are now moving to a bigger part of Fargo (April 2019) to bring you Willow District -- Same people. Same quality and price points. Same style. We are excited to grow our brand with you!

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